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Environmental Solutions
April 20, 2023

The nonpartisan group Science Moms recently launched a $2 million advertising campaign— “Cleanversations” –that aims to raise awareness among parents concerning the dangers of nonrenewable energy sources and promote the benefits of clean energy. The campaign consists of two public service announcements (PSA’s) entitled “Smoking Bus” and “Game Show” that will run through Earth Day on platforms such as YouTube, TikTok, and Instagram, as well as local TV and radio. The videos aim to foster conversations about the negative effects of pollution and extreme weather events on children’s health.

“Clean energy laws are good for our kids and the climate,” said Dr. Lisa Patel, a pediatrician, the Executive Director of the Medical Society Consortium on Climate and Health, and a member of Science Moms. “Kids are not just little adults — they consume higher quantities of food, water, and air per pound of body weight, making them uniquely vulnerable to pollution and extreme weather events.”

The Potential Energy Coalition launched the group Science Moms to bring together climate scientists and mothers to communicate to parents the harmful impacts of climate change on children. AVDF awarded Potential Energy a $1,000,000 grant in 2021 to increase public support for climate action.

The recent “Cleanversations” ads are part of an ongoing effort to get parents to demand a bold plan to stop big polluters by appealing to their motivation to protect their children’s futures. The group hopes to educate parents about the risks of nonrenewable energy and empower them to implement real solutions by making clean choices at home and engaging their local communities.

The federal government has recently passed climate laws to make clean energy more affordable, including savings for households to purchase sustainable products such as heat pumps. Local governments will also receive additional funding to institute changes that make K-12 education more sustainable including transitioning to electric school buses.

Science Moms believes that everyday parents are uniquely qualified to lead the clean-energy charge and create a healthier future for their kids. To learn more about the “Cleanversations” campaign, click here.

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