A hotter future with more extreme weather is already a certainty. There is a narrow window to avoid disaster, but public support is required to successfully address climate change. Potential Energy aims to significantly and rapidly grow the size of the climate movement by working with a pro-bono coalition of leading talent in the marketing industry. Potential Energy’s work includes the creation of powerful marketing campaigns from the best creative talent in the industry and the use of digital and analytic capabilities to identify persuadable citizens and move them towards support for climate action at the lowest possible cost. Grant dollars support the expansion of current marketing campaigns, planning and testing for new campaigns, and the distribution of successful messaging techniques to the climate industry.